AFA is the for-profit subsidiary of the Institute for Alternative Futures (IAF), a non-profit research and educational organization. IAF was founded in 1977 by renowned futurists, Clement Bezold, James Dator and Alvin Toffler. Jonathan Peck is currently the President of the Institute and AFA. Clement Bezold is the Chairman of the Board.

AFA helps clients understand the future better with all of its uncertainty by using environmental scans, trend analysis, forecasts and scenario-based planning processes. AFA tailors appropriate training, learning, and planning activities to enable clients to more than just understand the future, but to create the future that is the preferred by all stakeholders.

Corporate Expertise

• AFA and IAF have, over the years, provided services for more than 20 of the global 100 companies, in the information, communication, consumer products, technology, pharmaceutical and health care sectors.
  
  
• AFA and IAF's work, principally with scenario and vision coaching, led it to be named one of the top dozen small firms, globally, that provide effective change management consulting to multinational corporations.
  
  
• AFA's research and consulting capabilities are enhanced by its staff of futurists and is supplemented by leading consultants in all of AFA's areas of expertise.
  
  
• AFA pioneered the design and application of futures techniques, in healthcare and pharmaceuticals, nearly 25 years ago. Since that time, its strategic planning process and scenarios have been tested and found to be applicable in a wide range of industries and organizations.
  


• AFA conducts on-going research. Our futurists monitor trends in economics, demographics, technology, attitudes, values, and in futures methods. We develop forecasts in several areas. This knowledge is integrated into AFA's services for clients.
  
  
• AFA conducts or provides vision coaching, futures workshops, scenario coaching and writing, strategic planning projects, conferences, environmental scanning and trend analysis, consulting services, as well as speeches and presentations to a large variety of companies.