Alternative Futures Associates guides corporations in thinking
strategically about the future and making informed decisions
and investments that will create the future they prefer.
AFA's
proprietary health care scenarios have been used effectively
by many leading companies to develop "out of the box"
strategies. In the mid-1980s, one global pharma company used
AFA scenarios to initiate a strategy of making major investments
in the emerging health information infrastructure that is now
recognizable as the Internet.
AFA
designed and facilitated a strategic planning process for
senior pharmaceutical executives from different divisions
of a global company in the mid-1980s forecasting the rise
of managed care and development of outcomes research long
before other companies recognized their importance.
AFA
produced a forecast of aging and self-care for the U.S., the
U.K. and Germany that identified opportunities for growth
during a strategic planning retreat of the key worldwide managers
of the OTC division of a major European pharmaceutical company.
AFA
helped the senior executives of a top global pharma company
create a corporate vision statement that has been used successfully
throughout the past decade both within the company and in
corporate communications to customers.
AFA
organized an internal futures workshop for the board and senior
management of a European pharmaceutical company, providing
expert speakers and forecasts for global health care in the
year 2010. Recognizing the value of this workshop, the company
enlisted AFA to provide a similar session seven years later.
AFA
consulted with an information services and data provider to
the pharmaceutical industry, helping develop the vision and
strategy that redirected the company into major growth areas.
According to the CEO of this company, the vision helped increase
sales revenue while it contributed to greater employee job
satisfaction and corporate morale.
AFA
coached executive teams in ten countries to create scenarios
for the international division of a multinational company,
providing market forecasts that included China, Japan, Mexico,
and South Africa. AFA's networking capabilities also put local
teams in touch with local "health futures resources."
AFA also helped explore the role of key issues, such as pharmaceutical
benefit management in various countries, and to accelerate
movement toward the company becoming a "health company."
AFA
helped a global consulting firm gain recognition and new business
through a series of publications describing emerging developments
for the pharmaceutical industry.
AFA
provided proprietary scenario workshops and presentations
on the future of the pharmaceutical industry to five of the
top twenty pharmaceutical companies in 1998 and 1999, as well
as to a variety of smaller companies.
AFA
futurists provided keynote presentations to strategic sessions
held by the Pharmaceutical Research and Manufacturers of America
(PhRMA) as well as to senior industry scientists within companies
and in industry associations including the Drug Information
Association, the American Academy of Pharmaceutical Physicians,
and the Regulatory Affairs Professional Society.
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